Talent and Modeling Agent Scams

From my extensive experience in the Entertainment Industry, I have determined that the common denominator in almost all acting and modeling scams is upfront fees.

Research into U.S. laws to protect consumers has shown almost every acting and modeling agency law, regulation or rule ever enacted in America prohibits upfront fees. Precedent lawsuits against acting and modeling companies by federal and state government as well as individuals have invariably been filed against those which charged upfront fees.

One of the most recently enacted entertainment industry laws was drafted by a former child actress, who introduced the Advance-Fee Talent Services law. Sheila Kuehl did so at the request of Los Angeles City Attorney James Hahn, because his office had prosecuted modeling/talent scams cases in which "hundreds of parents paid millions of dollars in advance fees to frauds that promised that their children would become stars."

The legitimate talent agency does not charge a fee payable in advance for registering you, for resumes, for public relations services, for screen tests, for photographs, for acting lessons, or for many other services used to separate you from your money. If you are signed as a client by a legitimate talent agency, you will pay such agency nothing until you work and then 10 percent of your earnings as a performer — but nothing in advance.

The importance of securing legitimate and responsible representation cannot be emphasized enough. Agents who ask you for money up front, whether it be for a photo session, composite, head sheet or any other promotional tool, should be avoided. A reputable agent will not ask you for money until you are making money - booking work as a result of the agency has made for you. That is the time to invest in a composite and in the agency book and head sheet. Even then you will probably not be asked for funds up front. These promotional expenses will be deducted from future paychecks.

Things to Remember When Trying to Recognize a SCAM:

Agents do not advertise!
According to the indusrty's EIC Code of Ethics, talent and background agents cannot advertise to the general public.

Agents do not provide photographic services or give classes!
A reputable agent may suggest specific photographers or classes to you but cannot require you to use them.

Children and extras do not need professional-quality photos!
Babies and toddlers never need professional photos. Extras need to provide a snapshot to their agents. Children under the age of ten do not need professional photos unless they are working regularly.

An agent cannot guarantee work!
An agent who tells you that they have work for you must give you a copy of the signed contract along with the details of the job (who is hiring you, what you will be paid, etc.)

Agents are not casting directors!
Agents earn commissions when their clients work. Casting directors are paid by the production and never take money from performers for any reason.

Agents specialize!
Agents usually represent actors, extras or models. Be wary if the agency claims to represent all of these categories.

A principal agent will rarely represent you if you have no experience or training!
Legitimate talent agents usually require actors to have some professional training and some theater or film experience. Only background agents will represent inexperienced people who have no training and will generally try to get them non-speaking roles as extras.

How Much Do Talent Agents Make?

Agents get 10% commission from your income after you work. Now figure if Bruce Willis' agent books him on a job, and Bruce makes $25,000,000 per film, then the agent gets TEN PERCENT after taxes. That would be roughly $1,700,000 for booking Bruce Willis on that job.

But of the hundreds and hundreds of Agents and Sub-Agents in the business, only a tiny fraction of agents make over a million bucks a year. Most agents make less than $30,000 a year, and many don't even make a living off of it, they have other means of finances that allow them to be agents.

There is a HUGE turnover of agents who are starting out within the first two years of becoming an agent because it is extremely hard to become a successful professional Theatrical and/or Commercial Talent Agent. The "average" annual income of a Talent Agent (including these sub-agents, associate-agents, etc.) is roughly $25,000 per year.

What is Commissionable by Your Agent?

Independent Agents

If your agents are Independent (i.e., not affiliated with either ATA and/or NATR), and therefore still franchised by SAG, then these agents (as well as the SAG members they represent) continue to be protected by and bound to the terms and conditions of Rule 16(g). Hundreds of SAG franchised agents across the country have maintained their on-going relationship with SAG, and continue to loyally serve SAG’s members pursuant to the requirements of Rule 16(g). Any standard SAG agency contract you sign with an Independent Agency may be filed with, and processed by, the Guild.

How Film and Television Shows Are Cast

The Film and Television Studios give the "green light" for movies and TV shows to be produced.

Then the production companies hire casting directors, who in turn send out "breakdowns" of the characters being cast.

These "breakdowns" actually are sent out by a service called "Breakdown Services" and are only available to licensed Talent Agencies.

Then the agents at these agencies submit photos, resumes, and sometimes "demo-reels" to the casting directors.

Then the casting directors call in the actors that fit the roles they are casting, usually many many actors are called in.

Then they narrow it down to the best actors who came in and "call back" these actors to read again for the director, sometimes the writer, producer, etc.. Then they narrow it down further, and sometimes there are 3 - 4 "call backs" before an actor is finally hired.

Do I Need An Agent To Be Cast?

Although it is possible to be cast on a show or film with out having an agent, it is very difficult. This usually only happens with smaller roles, and of course with extras. The studios usually only deal with reputable licensed talent agencies when casting acting roles.

In addition, agents are the only ones who receive the "breakdowns" of what roles are being cast at a given time. And in most instances, a studio or production company will not negotiate a contract directly with talent.

I have personally landed several acting roles by randomly sending in my photo and resume to casting directors when I did not have an agent, but it is not common to land roles in this manner.

However, I do recommend sending in to casting directors randomly because you never know if they will be looking for your exact type when they receive your photo and resume.

Important Safety Information

Do NOT incude a home address when sending out your photo and resume. I always recommend using a PO BOX.

Also, NEVER meet someone outside of a professional environment such as a studio, agents, or casting office. Do NOT meet someone at a restaurant, private residence, etc. You should ALWAYS let someone else know EXACTLY where you are going, WHO you are meeting, and WHEN you are going there.

And a parent or guardian must ALWAYS accompany minors. A parent or guardian should NEVER be out of eyesight of the minor, whether it be at auditions or on set.

Talent Agents